The Port of Rotterdam is set to expand throughout the next fifteen years. More goods and more companies will arrive, and there will be more demand for specialized knowledge and services. This expansion will be good for the Netherlands and good for Rotterdam, but it will not be all smooth sailing. An expansion that benefits the country, the region and the city, demands that choices be made. The municipality of Rotterdam and the Port of Rotterdam make these choices in Port Vision 2020: a vision for the future of the Port of Rotterdam. 'Quality' is the key to this plan.